you look at the state of california and you look at many counties alone and you look at counties like alameda, riverside county, 180,000 subsidy-eligible people. that is more eligible people than in the state of utah. you look at how many eligible in san bernardino. that is more than that is a little than three or four other states combined. we are a big state. it is important to understand that diversity of our state. i have noted the 2.6 million californians that will be eligible for subsidies. half of them are latino. translated into 13 languages. in particular, besides speaking to the latino community, asian- pacific islanders represent 380,000 of our eligible people. that means our material must be in those languages, and particular chinese, mandarin, cantonese, and we are looking at building over time -- this is where at stage one we will put wanted our entire website in chinese. we are building materials and strategies to reach out. we will be doing in october big marketing. you will see us on tv, on the radio. you will read us in community newspapers. in mandarin in farsi, in